Brands can bridge the gap between audiences and the kingmakers of film awards
Were you blindsided by the winners of this year’s Oscars ceremony? Apple’s Coda swooped in as the first film from a streaming service to win an Oscar – scoring over Netflix’s The Power of the Dog. Although obviously this was disrupted by Will Smith’s slap-happy actions. Laura Rutkowski, senior staff writer at Virgin TV Edit at Redwood BBDO, considers the successes of the night.